Enabling Sales (and marketing) forces within organisations to position, educate & close more systematically.
solution in action
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As a Salesforce Consulting Partner, Icreon works with businesses to augment their sales & marketing capabilities on the Salesforce Cloud. Today, because Salesforce has become such a large platform with products & services across every aspect of most businesses, there’s a tremendous challenge in knowing which products to choose, how to integrate them into your business, and how to get the most out of them.
Because Salesforce strictly uses a cloud-model, we often see organisations that don’t make the best use out of their paid subscriptions. Oftentimes, this lies in a mis-aligned strategy and planning phase. To solve this, we have members from our Salesforce team work with sales & marketing team from our clients to truly understand their use-cases, and then subsequently work with IT & Salesforce themselves to re-align the sales & marketing strategy.
A better understanding of how technology plays a role in business success
Enabling businesses to grow through customised software and product development
Automating outdated processes & technology for operational efficiency
Engineering new ideas to stay ahead of the competition
Salesforce may have started out as a mid-market Customer Relationship Management software, but today, it's transformed into a full-service (and slightly-overwhelming) platform. Leveraging the power of the cloud, Salesforce has grown its capabilities into a number of other arenas. Today it has: Wave - which is a data & analytics platform for reporting and insights, Marketing Cloud - a marketing automation platform which enables real-time 1:1 conversations with customers, Service Cloud - a helpdesk platform, Commerce Cloud - an Ecommerce platform for digital sales, and Einstein - which is an AI layer on top of all Salesforce products. There's a lot that they offer as a platform provider, and it's tremendously challenging to know how they all fit together.
With this comes the major challenge that almost every Salesforce product is license and per-user based, which can mean mounting recurring costs for any business. While the products themselves are best-in-breed, the obvious downside is not seeing ROI on implementing a Salesforce product because adoption and socialisation are low within your business. As a Salesforce-certified partner, our team works hand-in-hand with your departments to identify what products might be good fits for your team, how they might best integrate with your existing digital ecosystem & how to maximise ROI from them by ensuring your teams use the platform and ensuring that the platforms truly enhance your customer experience.