Combining the 4 phases of data: Reporting, Analysing, Monitoring & Predicting to enable better decision making across all all layers of an organisation
Icreon works with analytics and data leaders, typically on the Marketing and Operations side, to help get the most out of their information. We do this by being a Microsoft Gold Partner and aligning ourselves on one of the strongest Business Intelligence and data analytics platforms in the marketplace, PowerBI.
In addition to work on data and analytics strategies with our clients, we work directly with operational stakeholders, such as data scientists, machine learning researchers, and analysts to craft out the best ways to implement a PowerBI implementation from start to finish. This includes evaluating how to aggregate data, what the most pertinent statistical models are, and the best ways to visualise them for varying stakeholders.
A better understanding of how technology plays a role in business success
Enabling businesses to grow through customised software and product development
Automating outdated processes & technology for operational efficiency
Engineering new ideas to stay ahead of the competition
When most organisations think of PowerBI, they think of it as a ‘business intelligence’ product. We actually view it through a different lens, and see it more as a Framework. Because business intelligence can apply to so many different domains - marketing (analytics), sales (pipeline stats), operations (efficiency dashboards) & management (performance oversight) - just to name a few, the use cases of the product are wide varying. This is the first way we see PowerBI as a framework. It’s able to stand as a ‘mesh’ that cuts across various departments within a business, serving one core purpose, providing insight and visibility into the organisation. The second way we see PowerBI as a framework is because of its flexibility. We use PowerBI to integrate data from different data sources and file systems.
In addition, we’re also able to recombine data from all of these core platforms into reports & insights that can sit anywhere, from an organisation’s own digital experience to third-party platforms they leverage. Why does this matter? Because as organisations’ mature in their adoption of data analysis & data-driven decision-making – this mindset helps gives us the freedom to present insight in whatever way works best for a business. We perceive data through 4 distinct lens: Reporting (what happened), Analysis (why it happened), Monitoring (what’s happening now), & Forecasting (what might happen). Because there are so many ways to leverage data as a business, it’s important to have flexibility in how you get, assess & interpret that information.