Cognitive Services

Using the capabilities of Artificial Intelligence to turn prospects into customers & customers into ambassadors

What gets created when you take a typical digital experience and infuse it with Artificial Intelligence? Ideally, delight.

what we do

As a Microsoft Gold Partner, we’ve worked hand-in-hand with Microsoft to build the next generation of customer and employee experience. We have done this by building out what we call ‘cognitive apps’ for our customers.

A cognitive app is one that leverages artificial intelligence to do things that your basic databases and customer apps don’t do. At Icreon, cognitive apps automatically tag images your customer and employees upload. They let people speak normally, for example: “Show me last month’s sales breakdowns” and provide users with the right information. They let you analyse your customers’ sentiment by evaluating the content of their communications with you. They study patterns in customers’ so that you can upsell at the right place and right time.

These types of apps require special kinds of know-how, and we partner with Microsoft and leverage one of the tools, Azure AI to enable these types of intelligent experiences.

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Having the right skill-set

Most organisations believe that enabling artificial intelligence requires building out internal teams of data scientists & AI experts. It’s simpler than that.

Find out how

We take a methodical approach to enabling artificial intelligence within a brand’s digital experience



Inventorying which experiences (customer or employee) have the most to gain from using AI


Outlining AI techniques such as natural language & computer vision to augment an experience


Rapidly building proofs-of-concept that show the AI-infused experience in action


Evaluating the net delta increase in either customer satisfaction or employee productivity


Scaling the proof-of-concept to realise gains from a cognitive experience to the customer-base

food for thought

Infusing experiences with ‘artificially intelligent’ capabilities has proven to be the single greatest way to increase customer delight and satisfaction

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