Azure AI

Tomorrow's experiences with Azure AI and Cognitive Services

Using the capabilities of AIs to turn prospects into customers & customers into ambassadors


As a Microsoft Gold Partner, we’ve worked hand-in-hand with Microsoft to build the next generation of customer and employee experience. We have done this by building out what we call ‘cognitive apps’ for our customers. So what is a ‘cognitive app’?

A cognitive app is one that leverages artificial intelligence to do things that your basic databases and customer apps don’t do. At Icreon, cognitive apps automatically tag images your customer and employees upload. They let people speak normally, for example: “Show me last month’s sales breakdowns” and provide users with the right information. They study patterns in customers’ so that you can upsell at the right place and right time.

These types of apps require special kinds of know-how, and we partner with Microsoft and leverage one of the tools, Azure AI to enable these types of intelligent experiences


Most organisations believe that enabling artificial intelligence requires building out internal teams of data scientists & AI experts. It’s simpler than that -

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We take a methodical approach to enabling artificial intelligence within a brand’s digital experience


A better understanding of how technology plays a role in business success


Enabling businesses to grow through customised software and product development


Automating outdated processes & technology for operational efficiency


Engineering new ideas to stay ahead of the competition

Cognitive Apps Move the Customer & Employee Experience Needle Forward

It’s simple to understand why AI is in vogue. In the simplest terms, the practical uses of AI reduce the friction between what a customer wants and what brands provide. The ability to intelligently predict what customers are going to buy next lets you personalise the method, manner & mode of engagement with them. And the ability to intelligently decrease your employee workload by automating manual tasks for them lets them focus on getting harder jobs done and putting new initiatives in place. To do this, however, is easier said than done. Artificial intelligence has a wide variety of use cases – but most businesses struggle with ways to use it effectively.

This is where Icreon’s AI planning team comes into play. Because we’ve worked with a number of our own clients implementing AI to create cognitive applications of their own, we have a robust methodology for how and when to utilise AI. Our teams effectively analyse your digital ecosystem and systematically identify which parts of your ecosystem have the most room for dramatic improvements. From there – we set up robust proofs-of-concept to prove out our hypotheses on improving that application. In this way, we’ve turned building cognitive apps into a science, because not only do we assess which applications have room to improve, we can build atop what your business already has, rather than starting from scratch.


Infusing experiences with ‘artificially intelligent’ capabilities has proven to be the single greatest way to increase customer delight and satisfaction

Speak to a Cognitive Apps Architect

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