Data & Analytics

We work with organisations to build a holistic data strategy to effectively communicate business insights

What We Do

We drive smarter executive decision-making by cutting through data-driven opinions, and aligning corporate goals with singularly defined metrics for success. Unless this is accompanied by the simultaneous creation of a strong foundation for taking intelligent business actions, they are unlikely to reap a good return on that investment. Without the right analytic approach, no amount of investment will translate to insights.

BI tools like Tableau, Qlik & PowerBI are only part of the solution. We focus on the inflow and output of data, whether that's the right data to be processing, and eventually, work on recognising patterns within that information. In that way, our Data & Analytics team focuses on creating decision-support frameworks that enable leaders to act on the information we're presenting.

The Challenge

Data is being collected by disparate systems, operates independently from a reporting standpoint, uses different database schema, and ultimately – is far from integrated. As the amount of data and necessary fields grow – they begin to overlap less and compound the existing integration problems -

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Some of the considerations we think about in our approach to Data & Analytics


A better understanding of how technology plays a role in business success


Enabling businesses to grow through customised software and product development


Automating outdated processes & technology for operational efficiency


Engineering new ideas to stay ahead of the competition

Enabling Decision Making at the CxO Level

The number one problem that businesses encounter when making revenue-facing decisions for the company is data deluge. In today's business landscape, important decisions need to have backing from insight data via intuitive tools. For any given problem, there are 4 different solutions, each completely validated by their own 'data stories'. For every CxO, the challenge in being able to separate the narrative from the cold-hard facts that truly enable sound decision making.

Every growing business inevitably deals with the pains of exponentially increasing data points. As this growth occurs, it becomes harder to keep track of data spread across different verticals within the business. One of the biggest shifts businesses have to make is to examine their analytics framework. Icreon specialises in reducing the number of 'stories' your data is telling you, while also enabling you to feel confident that you're acting on the right information.

Our Experience

We've worked with businesses to generate better insights from their business systems for over a decade, reach out to see how we can help

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