We work with organisations to build a holistic data strategy to effectively communicate business insights
We drive smarter executive decision-making by cutting through data-driven opinions, and aligning corporate goals with singularly defined metrics for success. Unless this is accompanied by the simultaneous creation of a strong foundation for taking intelligent business actions, they are unlikely to reap a good return on that investment. Without the right analytic approach, no amount of investment will translate to insights.
BI tools like Tableau, Qlik & PowerBI are only part of the solution. We focus on the inflow and output of data, whether that's the right data to be processing, and eventually, work on recognising patterns within that information. In that way, our Data & Analytics team focuses on creating decision-support frameworks that enable leaders to act on the information we're presenting.
A better understanding of how technology plays a role in business success
Enabling businesses to grow through customised software and product development
Automating outdated processes & technology for operational efficiency
Engineering new ideas to stay ahead of the competition
The number one problem that businesses encounter when making revenue-facing decisions for the company is data deluge. In today's business landscape, important decisions need to have backing from insight data via intuitive tools. For any given problem, there are 4 different solutions, each completely validated by their own 'data stories'. For every CxO, the challenge in being able to separate the narrative from the cold-hard facts that truly enable sound decision making.
Every growing business inevitably deals with the pains of exponentially increasing data points. As this growth occurs, it becomes harder to keep track of data spread across different verticals within the business. One of the biggest shifts businesses have to make is to examine their analytics framework. Icreon specialises in reducing the number of 'stories' your data is telling you, while also enabling you to feel confident that you're acting on the right information.