Learn how a leading logistics company turned into a logistics-as-a-service platform to improve freight network and drive faster ROI.
XPO Logistics is one of the largest providers offering less-than-truckload fright transportation to companies across the globe. Headquartered in the USA, XPO Logistics has a footprint in 34 countries and holds reputation in the market with clients including the top companies of the world – IKEA, Home Depot, Lowe’s & Amazon to name a few.
The company underwent substantial growth and diversification, expanding their services across North America, thus increasing the demand for robust technology systems to streamline their operations. An overarching challenge for XPO was their reliance on third-party platforms for crucial supply chain components, including warehousing, same-day delivery, and national assembly.
Learn how Icreon as their strategic transformation partner helped them optimize their logistics landscape through a unified logistics management system.
One of XPO’s fastest growing units is its Last Mile Logistics Division. It provides multiple retailers the ability to give their customers the option of same day shipping, home assembly & electrical appliance installation services. With over 30,000 daily shipments, XPO was struggling to intake custom orders from over 50 retail customers to process in multiple warehouses, dozens of distribution centers, across thousands of drivers across the country.
One major hurdle that XPO was facing was the dependency on third-party platforms for key components in the supply chain - warehousing, same day delivery and national assembly. The question then became – what if XPO owned the entire tech stack of the supply chain instead? Icreon and XPO did a deep dive analysis into what a product like that would look like, and what would be required to deliver on it.
XPO Logistics needed to differentiate themselves and stimulate new client growth. In order to differentiate in what was soon to be a competitive logistics market, it was time for XPO Logistics to build their own IP. They needed an end-to-end integrated platform that would modularize their business and allow them to act as a logistics-as-a-service company.
Icreon has also been good at working with other development partners and vendors. Collaborating with other teams and connecting disparate parts of the business was a piece that impressed me about Icreon.
The Icreon team developed an integrated platform to modularize XPO Logistics' operations, moving from third-party dependencies to first-party tools. This collaboration enhanced efficiency and included an analysis of cost-benefits and ROI, ensuring investment decisions were based on tangible returns.
Icreon’s role in this project was to develop a single platform on which all customer-facing applications could be built. This would allow XPO to build new features quickly without having to worry about scaling or maintaining multiple platforms.
Icreon worked with XPO Logistics to develop a multi-channel communication strategy that would enable them to engage their customers effectively through multiple channels. Icreon also helped them create a library of content that could be used across all channels and provided training sessions on how best to use these tools effectively.
Icreon worked closely with XPO executives to understand their business goals and objectives for the new site. They also conducted extensive user research to determine what visitors were looking for when visiting logistics sites. This research allowed Icreon to create an intuitive user experience that focused on improving conversion rates by providing relevant information upfront on key pages and making it easy for visitors to find what they were looking for quickly and easily.
