An extensive design tool which gives 3D rendering of the actual product combined with bulk ordering commerce engine

the organisation

Genesis Teamwear has been designing, manufacturing and customising football kit, teamwear and fanwear since 1995. They kit out more than 20 of the UK’s professional league football clubs, as well as amateur and grass roots clubs, schools, colleges and universities.

the challenge

Ability for modelling of customised products with artwork automation and customisation 3D engine within a Commerce platform so that the buying process is seamless was the most complex integration. The system was designed to handle orders of more than 200 products in a single transaction, but each product is with different customisation made the quote process and ordering process longer the very first time. The architecture of the integrated system was measured against ability to order in less than 5 minutes with data upload, design fitting, auto sync of design assets on multiple products.

A robust system that simplifies the kit buying experience

From colours to styles, to customisation and sizing there’s plenty to consider. But we keep it simple. Our site’s been designed by people who really understand how complicated buying kit can be. It’s straightforward to use with an easy 3-step system that’s available for your club 24-7.

Tools & Platforms
the solution

We used Magento Commerce Enterprise Edition as the eCommerce platform. We integrated with an off the shelf Designing Tool which enables teams and users to customise each product in a 3D environment. Users could save the information for future use. Cloning a designed product and applying changes helped reduce the time to order by 95%.

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