Case Study: Fox+
User friendly, Easy Navigation, Video on Demand, High Quality streaming
Fox Plus is a part of the Fox Networks Group that broadcasts a plethora of media content across various countries around the world. The group handles content in 45 languages across its 300+ channels.
Fox plus consists of Fox Drama, Fox Cinema, Fox Life, National Geographic and Baby TV.
Fox plus wanted to create one common platform for all 5 of its channels (Fox Drama, Fox Cinema, Fox Life, National Geographic and Baby TV) to showcase their video on demand content. This would be based on a subscription model with a third-party service provider where viewers subscribe, log in and access their favourite shows and much more. The idea was to be able to attract more viewership and interest in their shows and have a one stop shop for all viewers to browse and view available content.
Icreon has had a long relationship with the client and upon working closely with them, identified the client’s goals and objectives behind creating the new site. A new website was conceptualised which included shows across all of Fox plus’ channels. All shows are categorised by genre and all information related to the shows such as the synopsis would be displayed along with it. Based on viewer’s choices, the website can show suggestions of other shows that they may like. The new website would be built with an attractive design and would be easy to navigate to attract more customers. If a prospective viewer likes the content, they can subscribe to the third-party service provider and watch their desired shows or series.